Online Home-Buying Search Terms Recently Hitting a High

At Slater Realty Group, we’ve been keeping a close eye on what’s happening behind the scenes in real estate. While the market may feel quieter than it did during the peak frenzy of the past few years, there are clear signs that buyers are still active — and their online search activity proves it.

Online Searches Tell the Story

One of the best ways to measure buyer interest is to see what people are typing into Google. Recent Google Trends data shows that search phrases like “home for sale” and “houses for sale near me” have been climbing steadily this year. That trend hit a two-year high in mid-July — a clear signal that buyers are actively thinking about their next move.

Buyers Haven’t Checked Out of the Market

Even with today’s higher mortgage rates and price pressures, people haven’t stopped looking. Instead, many are staying plugged in, watching the market closely, and waiting for the right opportunity. And here’s the thing: you don’t need dozens of buyers competing for your home like in 2021. You just need one motivated buyer and the data shows those buyers are still out there.

Why This Matters If You’re Thinking About Selling

If you’ve been holding back, waiting for “the buyers to return,” this data suggests you may not need to wait. Interest is already building, and homes that hit the market now have the chance to stand out while many sellers are still sitting on the sidelines.

Bottom Line

Buyer demand may not look like it did during the peak pandemic market, but it’s far from gone. Online search activity shows buyers are engaged, curious, and preparing to act when the right home comes along. If you’ve been waiting for a sign, this may be it. At Slater Realty Group, we’d love to talk through your options and help you decide if now is the right time to list your home. Let’s connect.

Source

Coldwell Banker Realty