June 11, 2021
Small Changes That Can Have a Big Impact on Your Listing Photos
The internet has dramatically changed the current real estate landscape. With it often being the first place buyers look, it is essential to master the art of marketing your home online. According to the 2020 Profile of Home Buyers, 97% of people searched for a home on the internet (Realtor Magazine). Giant online real estate marketplace companies such as Zillow or Realtor.com have dominated the market share and are where many buyers find their desired homes. Their sites are simple to use and can help narrow down options for buyers depending on their wish list. One of the key components of these sites (and any real estate site) is having high-quality photos. These photos are essentially what determines a buyer’s initial interest in the property. Focusing your efforts on adequate staging and professionally taken photos can be the difference in helping your home sell quickly.
As we all know, home design trends change all too quickly. It can be difficult to adapt to these trends whilst staying on a budget. Yet there are a few keys moves you can make that can assist in staging your home for listing photos. According to Apartment Therapy, removing these key items can make all of the difference. Firstly, it is pertinent to remove large vases and floral arrangements as it can misconstrue the depth of the space and be seen as distracting from the overall room (Apartment Therapy). Additionally, removing small rugs can help the space look larger as well. Showcasing original flooring can be extremely important as many buyers have specific wishes for this amenity. Lastly, mismatching light bulbs are a recipe for a bad photograph according to Apartment Therapy. Using warm and cool-toned light bulbs in the same space should be avoided. Choose one style of lightbulb per room to ensure the best photo lighting possible.
These are a few quick changes you can make to your home to ensure the best outcome for your listing photos. Beyond these key ideas, it is important to have a realtor who is well versed in a listing photo shoot. They can help guide you through the process as well as give suggestions for making your home appear increasingly beautiful in photos/videos. Additionally, an experienced realtor can assist you in finding an excellent photography company to showcase your home.