December 13, 2023
Why Winter Is a Good Time To List Your Home
If you have had any thoughts about selling your home during the winter months, let this be your reminder that it is NOT a bad time to do so. If you are debating, consider the following benefits to list during the off-season.
With fewer homes on the market, your home will draw attention from a wider array of buyers, which ultimately brings more buyers to see your beautiful home. This also means greater opportunities to set your home apart from the limited competition. Your agent, who specializes in exactly this, will be able to highlight unique features and diversify your home from the rest.
Because it is the off-season and inventory typically is lower than normal, the waiting time for each home to come on the market causes buyers to develop an eagerness that continues to grow as they wait to find their new home. Piggybacking off of the low inventory, smart buyers are looking to avoid the Spring rush and the higher competition, allowing them more time to make their decision when choosing the right home. Lastly, many buyers in the winter months are buying because they have to, which in any season gives high motives.
Year-Round Online Buyers
With today’s technology and interactive real estate websites like Zillow and Realtor.com, and of course, social media, searching for a home is much easier for buyers, and they don’t need to visit properties to narrow down their selection. It is important to pick an agent that understands the importance of a home’s online presence including top-notch photography, video, virtual staging, and 3D views of a home.
If you are not a fan of landscaping duties, selling your home in winter is a great choice for you. Due to the cold winter months, it is obvious that there will be less time and money spent on making your landscaping and curb appeal look stunning to sell. It can be as simple as decorating your entrance and front door or replacing the welcome mat to make an impact during the winter months. On another note, if your home has superior energy-efficient features like double-panel windows or an updated HVAC system, it is a great time to highlight these features to put your home above your competition.
Although the housing market typically slows down during winter, it does NOT mean you can’t have a successful outcome with the sale of your home. Limited inventory presents an opportunity in many different ways, and there is no reason to be discouraged from selling, just make sure you have a realtor with an adaptive strategy.